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KEYWORDS
design, redesign, product development, apparel design, season collection, beach towel, swimwear, pattern, creative direction, campaign, lifestyle brand
THE CLIENT
Aqua Maritime, Croatia
Y 2021-22
Y 2021-22
Aqua Beach Collection SS2022
DESIGN / PRODUCT DEVELOPMENT / CREATIVE DIRECTION
Aqua is a lifestyle brand with the concept of premium summer shops in classic Maritime style. The first shop opened in 2002, and in 2022, Aqua celebrated its 20th anniversary. While the brand has built a loyal customer base among the older generation, it was time to reach out to younger generations.
CONTEXT
Attract attention from the younger generation with a new design approach. Make a new towel collection, women's swimwear, redesign t-shirts and design Aqua slides.
Explore new aquatic-themed pattern with endangered species. It will be used on man swim shorts.
Rethinking Aqua's brand image.
Explore new aquatic-themed pattern with endangered species. It will be used on man swim shorts.
Rethinking Aqua's brand image.
THE OBJECTIVE
The new towel collection is smaller and lighter, making it super easy to carry around, which appeals to the younger generation. The vertical stripe pattern is added to the Aqua look, plus a new, lighter greenish-blue color in the seasonal color palette.
For women's swimwear, design is classic yet sexy options, including two-piece bikinis and one-piece swimsuits.
A concept solution for aquatic patterns with Seahorse and Pin shell is made, for raising awareness for endangered species in the Adriatic Sea.
The design for Aqua slides, named Aqualete, follows the classic retro style of the iconic slides Borolete worn in the 90s and manufactured in Croatia.
For women's swimwear, design is classic yet sexy options, including two-piece bikinis and one-piece swimsuits.
A concept solution for aquatic patterns with Seahorse and Pin shell is made, for raising awareness for endangered species in the Adriatic Sea.
The design for Aqua slides, named Aqualete, follows the classic retro style of the iconic slides Borolete worn in the 90s and manufactured in Croatia.
THE SOLUTION
AQUA Striped
Swimwear:
classic,
sexy, and you.
Swimwear:
classic,
sexy, and you.
Design Process
woman swimwear - design specification
Aqua's new swimwear collection, including two-piece bikinis and one-piece swimsuits, is classically striped and subtly sexy.
A bikini is a must-have classic in a navy sailor stripe with metal embellishments on strap ends. The one-pieces, with high-cut sides and a deep back and front cut, show the female figure with a retro vibe.
A bikini is a must-have classic in a navy sailor stripe with metal embellishments on strap ends. The one-pieces, with high-cut sides and a deep back and front cut, show the female figure with a retro vibe.
Fresh stripes,
fresh vibes.
Easy to carry,
easy to love.
fresh vibes.
Easy to carry,
easy to love.
Fresh stripes, fresh vibes.
Aqua's new vertical-striped beach towels are designed for the next generation of beach lovers.
Lighter, smaller, and perfectly striped for on-the-go style. Easy to carry, easy to love.
Aqua's new vertical-striped beach towels are designed for the next generation of beach lovers.
Lighter, smaller, and perfectly striped for on-the-go style. Easy to carry, easy to love.
